Many a time branding through social media or digital branding might be a risk factor. Then the question arises what kind of risk factors are there in digital branding? Imaging if someone tries to defame your brand through social media, imagine if your strategy goes wrong and it creates a negative buzz about your brand, then what will you do? As social media is a platform where buzz can be hyped within a fraction of seconds then imaging if the buzz is negative. If you put your hands in a bag which is full of social media tools you’ll find a tool known as content marketing. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.As rightly said by Doug Kessler, “Traditional marketing talks at people. Content marketing talks with them”. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. And they do. Content marketing is being used by some of the greatest marketing organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere.But why is content marketing used for image makeover? And is it so effective? Let’s take some of the examples whose digital strategy went flop on social media. The strategy of L’Oreal’s social media presence took a huge hit when it was revealed that they created a fake blog. Push marketing in the social media space is always a bad idea, especially when it’s this blatant. It was an innocent mistake. The Red Cross’s social media specialist (who was an intern) meant to send this tweet from his personal Twitter profile – not from the @Red Cross account. Like Dominos, however, the Red Cross did a great job of owning up to the mistake, and even poked fun out of themselves in a later tweet. It was a big goof, but not a total fail. Push marketing rarely works as a social media strategy. Instead of releasing a standard press release, use a multitude of social media channels to interact with your audience. Doing so makes your message much more likely to be spread and have an image makeover. Brand makeovers needn’t be only in response to dire circumstances. In fact, successful companies of all sizes should revamp their image periodically, says Allen Adamson, managing director of the New York office of Landor Associates and author of Brand Digital. An example of “Jack in the Box” on Damage control Six months after food poisoning killed four, “Jack in the Box” diners and sickened hundreds, sales were down 40%. Two years later, a makeover saved the company, whose revenue has tripled since 1995.How to create a content strategy?In a recent study done by the Content Marketing Institute, 42% of B2B companies consider their content marketing efforts effective, up from 36% the year earlier.• Determine Objectives for Content Marketing• Measure Your Content Marketing• Define Your Audiences• Research Audience Needs• Create a Content Execution Plan• Create a Content Amplification PlanTo be effective at content marketing, it is essential to have a documented content marketing strategy. According to the Roper Public Affairs, 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions.Content is essential to supporting loyal, trusting relationships between brands and consumers. 82% of consumers feel more positive about a company after reading custom content. And 90% of consumers find custom content useful. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. Content is a leading driver of brand engagement on social media and motivates consumers to take action. Interesting content is one of the main reasons people follow brands on social media. 60% of people are inspired to seek a product after reading content about it.These are some of the stats about content marketing and how content marketing is being used for image makeover of the brands. Content marketing can help an organization be more proactive in how we address both consumer and business needs, and be more responsive to behavioural shifts and emerging trends. With encouraging signs of growth across the industry and bullish attitudes from marketing leaders, there’s never been a better time to enable our owned media channels to start working harder for our business with a strategic content marketing program. And at the end an excellent quote given by Bill Gates “Content is the King”.
How is Parkinson’s Disease Treated?
Parkinsons disease is a comparatively common condition of the nervous system which is as a result of problems with the nerve cells in the part of the brain which generates dopamine. This is a chemical substance that is needed for the smooth management of muscles and motion, so the symptoms of the disorder is a result of a reduction of that chemical. Parkinson’s disease mostly impacts individuals aged over 65, but it can and does come on at younger ages with 5-10% developing before the age of forty.
The chief clinical features of Parkinson’s disease are a tremor or shaking, that will commences in one arm or hand; there is often a muscle rigidity or stiffness along with a slowness of motion; the stance gets more stooped; additionally, there are equilibrium concerns. Parkinson’s can also cause greater pain and result in depression symptoms and create problems with memory and sleep. There isn’t any specific test for the diagnosis of Parkinson’s. The identification is usually made primarily based on the history of the symptoms, a physical along with neural evaluation. Other reasons for the signs and symptoms also need to be eliminated. There are imaging assessments, such as a CAT scan or MRI, that can be used to eliminate other issues. From time to time a dopamine transporter diagnostic might also be utilized.
The actual cause of Parkinson’s isn’t known. It does appear to have both genetic and environmental elements with it plus some specialists think that a virus may induce Parkinson’s as well. Decreased amounts of dopamine and also norepinephrine, a substance which in turn is responsible for the dopamine, have already been found in those with Parkinson’s, but it is not yet determined what is causing this. Unusual proteins which are named Lewy bodies have been located in the brains of those who have Parkinson’s; nevertheless, experts don’t know what role they may play in the development of Parkinson’s. While the specific cause just isn’t known, studies have identified risk factors that establish groups of people who are more prone to develop the condition. Men are more than one and a half times more prone to get Parkinson’s as compared to women. Caucasians are much more prone to get the condition as compared to African Americans or Asians. Those who have close members of the family who have Parkinson’s disease are more likely to develop it, implying the inherited contribution. A number of toxins could raise the potential for the problem, implying a role of the environment. People who experience difficulties with brain injuries can be more likely to go on and have Parkinson’s disease.
There is no identified remedy for Parkinson’s disease. That will not imply that the signs and symptoms can’t be handled. The main method is to use medicines to raise or replacement for the dopamine. Balanced and healthy diet together with frequent exercise is crucial. There may be changes made to the surroundings at home and work to keep the individual involved as well as active. There are also some options sometimes for brain surgical treatment which can be used to relieve some of the motor symptoms. A diverse team of different health professionals are often involved.
Understanding the Impacts of Gout
Gout is among those historical problems because there are numerous mentions of it in historical literature, at least since ancient times. The traditional typecast of it is that it is related to the upper classes that binge in alcohol and certain foods. This image was pictured in early art work illustrating people who had gout. Gout has stopped being viewed as a problem of over consumption, because of the current research demonstrating an important genetic component to it.
Gout is a distressing inflammation related disorder which mostly impacts the joints, most commonly the great toe joint with the feet. It is because of uric acid crystals getting placed in joints in the event the bloodstream uric acid quantities are increased. The uric acid comes from the breakdown of purines which come from the consuming of foods like venison, salmon, tuna, haddock, sardines, anchovies, mussels, herring along with alcohol consumption. It is possible to understand how that old misconception was produced according to the overindulgence of the higher classes in those types of food and alcoholic beverages. The actual problem is not really the quantity of those foods which can be consumed, but the actual genetics of the biochemical pathway which usually breaks the purines in these food items down into the uric acid and how your body deals with it.
While diet is still important in the treating of gout and lowering the quantity of food which have the purines with them continues to be considered essential, however it is becoming apparent recently that this is just not sufficient by itself and just about all those who have gout probably will need pharmaceutical management. It goes without saying that drugs are likely to be needed for relief of pain throughout an acute flare up. The acute phase of gout is extremely painful. Over the long term there are two forms of drugs which you can use for gout. One kind of medicine block chemicals in the pathway which splits the purines into uric acid, which simply implies there will be much less uric acid in the blood stream that could find its way in to the joints to trigger an acute episode of gout or lead to the long-term gout. The other main kind of drug is one that can help the renal system remove much more uric acid. This would also reduce the urates in the bloodstream. Generally, only one of those drugs is all that’s needed, however occasionally both are needed to be utilized at the same time. Since these prescription medication is ordinarily pretty successful, that will not indicate that the life-style and eating habits changes may be pushed aside. Local measures, including wearing good fitting shoes if the big toe joint gets too painful is important. Also ice packs during an acute flare up will also help with the relief of pain.